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Using Instagram could really benefit you
With over 800 million monthly active users and over 500 million daily active users, Instagram has come a long way since it originated in 2010, and businesses are starting to take note.
The Potential
Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform and the benefits of Instagram that he bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since. Businesses have started to react more and more to this rapidly growing platform, and if you analyze the top 100 brands in the world, 90% of them have an Instagram account.
Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through news feeds filled with photos and videos.
Using Instagram on your site allows you to connect with customers across multiple channels and increase cross-channel engagement. For example, let’s say you display photos from your Instagram account on your website. When a customer is browsing on your site, they may not follow you already on Instagram.
But when they see a gallery of Instagram photos, they can click through to see your account, start following you, and re-connect with you later. Take a look at how Josie Maran Cosmetics uses a dedicated gallery of Instagram photos on their website to lead people to their Instagram.
With so many brands and businesses on Instagram, you may be thinking, “There must be some incentive for them to consistently use Instagram, but is it really just to post some cool photos of their brand?”
Not quite.
As proven by some of the top brands in the world (as well as by some of the small to mid-sized businesses that LYFE Marketing works with!), there are several clear-cut methods to generate sales, leads and more via Instagram.
However, Instagram is still a relatively new platform (compared to other social media sites), and new app updates are rolling out all the time. So how do you stay updated and capitalize on all of the new features? What do all of the benefits of Instagram include and how do you tap into them? Whether you’re new to the platform or whether you’re looking to better your existing account, you may just be overall wondering where to start.
We just have one word: sales. At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram. Sales guide the bottom line, and trying to learn how to increase sales is probably the main reason you’re reading this blog! And we don’t blame you. It’s important to know that what you’re investing in is worth it (aka is going to provide a return on your investment)!